Search intent refers to the user’s ultimate goal or purpose when performing a search.
In ListeningMind, you can filter keywords by intent type and download related metrics such as search volume, traffic, and sign-ups.
Intent classification is based on the types of web pages that typically appear in Google’s search results (e.g., buy pages, informational pages, list pages, etc.).
Type | Description | Example Keywords |
|---|---|---|
Informational (I) | Searching for basic knowledge, functions, or how-tos. Featured snippets and general results are common. Pre-brand stage, using non-branded keywords. Helps attract new leads and awareness. | Galaxy S24 specs, iPhone 14 camera performance |
Navigational (N) | Searching to reach a specific brand, site, or location. Often reflects brand awareness and intent to visit directly. | LG U+ Galaxy purchase page, U+ Shop |
Commercial (C) | Searching to compare, evaluate, or find recommendations before purchase. Indicates buying interest but no final decision yet. | Best value 5G phone, Galaxy S24 vs S23 comparison |
Transactional (T) | Searching for exact product names, prices, or offers with clear purchase intent. Information-type content rarely appears; mainly e-commerce pages. | Galaxy S24 LG U+ price, iPhone 14 plan application |
Intent Type | Search Volume | Purchase Journey Stage | Suitable Content / Ad Formats | Main Role |
|---|---|---|---|---|
Informational | High | Awareness (Early stage) | Blogs, Q&A, Guides, How-to content | Expands reach and builds brand awareness. Not directly conversion-oriented. |
Navigational | Medium–Low (Brand-dependent) | Near or post-purchase | Brand / service site, search ads | Drives direct entry to brand pages and revisits. Strong link to pre-conversion stage. |
Commercial | Medium–High | Consideration (Mid-stage) | Reviews, Comparisons, Recommendations, Listicles | Helps users evaluate options and bridge traffic to conversion. |
Transactional | Low | Conversion (Final stage) | Purchase pages, Product details, Pricing pages | Shows explicit purchase intent. Core keywords linked directly to sign-ups or purchases. |
Content Strategy Development
By understanding search intent, you can create content that matches your audience’s goals.When a webpage provides information that aligns closely with a user’s query, Google is more likely to trust it and rank it higher.
Keyword Funnel Performance Tracking
Use search intent to analyze performance across the keyword funnel, identify bottlenecks, and find improvement opportunities.
High Commercial keyword traffic but low sign-ups → Review landing page content and offers.
Low Transactional keyword traffic → Check pricing, value propositions, or ad setup issues.
Strong Informational traffic but weak conversion flow → Analyze whether awareness-stage users move effectively through the purchase journey.