The User Demographics indicator captures search patterns that show strong demographic tendencies for each keyword. By analyzing search volumes for specific topics, brands, or intent groups segmented by age and gender, you can uncover meaningful shifts in market behavior.
Data Source:
Based on Naver’s keyword search share by gender and age (covering about 60% of total search activity).
Beyond simple ratios, ListeningMind applies additional statistical analysis (e.g., deviations above 1 sigma from population distribution) to ensure data reliability.
These patterns represent statistically significant gender and age differences observed in Naver search data.
Data available only for KR (Korea) keywords.
In Finder, enter a seed keyword (Country: Korea) to download keyword datasets — either full or filtered by demographics.
-Availability varies by keyword (some may not include gender/age data).
When combining Gender and Age filters in Path Finder or Cluster Finder, only results matching both conditions will be shown.
Analyzing all age groups together can hide critical market shifts.By breaking down search data by gender and age, you can gain a deeper understanding of emerging trends and behavioral changes within specific segments.
Knowing the total search volume of keywords relevant to each demographic group helps you evaluate their relative importance in the overall market.
Applications:
Market Segmentation & Targeting: Identify which gender or age group shows strong interest in specific topics or brands to refine targeting strategies.
Product Development & Service Improvement: Understand user needs and interests across demographic segments to inform product or service updates.
Trend Analysis: Track both short- and long-term trends within demographic groups to forecast market changes and adjust strategy accordingly.
ListeningMind provides search volume data for up to 2 years (Korea) and 4 years (Japan) from the time of collection. These datasets allow systematic analysis of demographic search patterns by gender and age.
Data Availability
Time range: Past 2 years (Korea) / 4 years (Japan)
Gender: Monthly and cumulative data for male and female users
Age groups: Monthly and cumulative data for the following groups — 0–12, 13–19, 20–24, 25–29, 30–39, 40–49, 50+