Labs | Keyword Gap

The Keyword Gap feature allows you to compare your brand’s and competitors’ organic keywords and potential traffic.

You can view, at a glance, up to five domains and the organic keywords that appear within the top 10 positions of Google search results.For each keyword, you can also check how each analyzed domain ranks in the search results.

By comparing your domain with business, category, or content competitors, you can diagnose your current status and gain insights for developing a stronger content strategy.

The Keyword Gap feature provides the following indicators:

• Search VolumeThe average monthly search volume collected from Google.Serves as the base indicator for estimating traffic and shows the size of keyword demand.

• RankThe position at which the domain appears in Google search results.Only ranks 1–10 are displayed. Keywords ranking outside the top 10 or not appearing at all are shown as “–”.The domain with the highest rank among the compared domains is marked with a crown icon .

• TrafficEstimated organic traffic, calculated by considering search volume, rank, and SERP result type.Represents the estimated number of visits that each keyword contributes to a domain page,and can be used for relative comparison between domains.

Separate your own and competitor domains.

• Own Domain: The reference domain for comparison (e.g., your brand’s owned media site)

• Competitor Domain(s): Domains to compare against (up to 4)

The domain check type determines the scope of content included in the analysis.It is set automatically when a domain is entered but can be changed manually if needed.

1. Root Domain:The primary domain, including all subdomains and subdirectories.Example: *.abc.com/* → includes abc.com and all subdomains and subdirectories.

2. Subdomain:Includes all pages within a specific subdomain.Example: shop.abc.com/* → includes all pages under shop.abc.com.Useful when subdomains are separated by business unit.

3. Subdirectory:Includes only a specific directory (folder) and its subpages.Example: abc.com/product/* → includes all pages under /product/.Useful for focusing comparisons within a specific category.

4. Exact URL:Targets a single specific URL.Example: abc.com/product/shoes/123 → analyzes this URL only.

Gap filters are categorized as follows:

1. AllDisplays all potential inbound keywords for every domain.

2. Missing Shows keywords that competitors rank for but your domain does not.Helps identify opportunity keywords to plan new content.Use the Minimum Competitors filter to prioritize high-value keywords shared by multiple competitors.

3. Weak Shows keywords your domain ranks for but below competitors.Targets improvement opportunities for refresh or optimization.

4. StrongShows keywords where your domain ranks higher than all competitors.Indicates strong areas that can be expanded into adjacent topics.

5. OnlyShows keywords unique to your domain — ones that competitors do not rank for.

1. Traffic Comparison GraphDisplays the estimated total organic traffic for each domain in a bar chart.The value is an aggregate of estimated organic traffic considering search volume, ranking, and SERP display type.Use it to gauge the relative scale of potential traffic compared to competitors.

2. Keyword OverlapRepresents the number of organic keywords per domain as circles —with overlap indicating the degree of keyword similarity between domains.This helps you intuitively see which domains share the most or fewest keywords.