Keyword Set Example: Protein drink
At the top of the results screen, you can quickly see quantitative summary metrics, including:
Number of keywords analyzed
Number of topics automatically clustered
Total monthly average search volume (Google Search data only)
These metrics provide an overview of market size and consumer interest across your selected keyword set.You can also view demographic insights — including gender and age-group distributions — to understand audience composition at a glance.
The Search Volume Trend Graph shows monthly changes in search activity for the top 5 keywords with the highest average volume.This visualization helps you identify seasonality and growth patterns for key topics.
Data period: Up to the past 3 years for U.S. Google data.
Adjust the time range using the right-side tabs (e.g., 6M = 6 months, 1Y = 1 year, 3Y = 3 years).
Display up to 5 keywords at once.
Click the graph icon next to a keyword to add or remove it.
Highlight or hide graphs:Use the checkboxes above the graph to hide or show each line.Clicking a keyword chip highlights it — emphasizing minimum, maximum, and latest values.If multiple values overlap, the highest priority value is displayed.
The Related Keywords Table displays key metrics for each keyword, including:
Monthly average search volume
Annual total search volume
Growth rate (%)
Trend index
CPC (Cost Per Click)
Ad competition index
Search intent type:
I (Informational) — research or learning queries
N (Navigational) — brand or site-directed searches
C (Commercial) — product or category exploration
T (Transactional) — purchase or conversion-related searches
Sorting | Click the arrow icon on any column header (e.g., Volume, Growth, CPC, Competition) to sort in ascending or descending order. |
More options (“...”) on the right of each keyword | Open in Path Finder or Cluster Finder (based on your plan).
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Representative keyword ( e“>” icon ): | Click to expand grouped synonyms or variations — keywords that differ slightly in form but share the same meaning.Example: protein shake and protein shakes are grouped together. If all grouped keywords have the same search volume, only the representative keyword appears. Representative keywords are automatically chosen based on the most SERP-aligned form. |
Topics automatically cluster related keywords by shared intent or context. You can sort topics by keyword count or total search volume. The number next to each topic represents the sum of the last 3 months’ average search volume for all keywords under that topic.
Search Volume | Sorting by search volume helps identify top-performing themes in the market — the ones most frequently searched by consumers. When using non-brand keywords, topics help uncover the real questions and intent drivers people have in the early discovery stage — helping you see the market’s language directly from search data. |
Keyword count: | A larger keyword count means that users are searching with more diverse or detailed variations of that topic. |
“+” icon | Click the “+” icon next to a topic to expand and view all detailed keywords within it.This lets you discover hidden opportunities — the terms consumers often use together with your seed keyword. |
Use the Include Words filter to find keywords containing specific terms.
For example, to locate recipe-related searches within “diet” keywords, enter:recipe, meal, cooking
The table and graphs will update to show only results that contain these words — e.g. diet recipe, meal plan diet, cooking for weight loss. You can input multiple words separated by commas.
Narrow your analysis further by filtering based on:
Search volume range
Search intent type (I/N/C/T)
Search exposure type (organic, paid)
Search Intent
Search User Characteristics (KR data only)
SERP Feature