If you want to explore a specific keyword in depth, it's best to search with just one keyword. This is especially useful when you're trying to uncover related keywords that are commonly searched alongside your target term.
Keyword Example : Diet
For example, when you search for “diet,” you can see related search expressions such as “SwitchOn diet” or “diet meal plan” under Topics and Related Keywords, confirming that “diet” is one of the key keywords within its industry category.
Intent Finder collects all related search terms that include the entered query.Therefore, the more keywords you enter — such as brand names, categories, or purposes — the broader your analysis range becomes.Use this combined search to explore keywords that span an entire market.
When entering multiple keywords, it’s best to use keywords on the same level, such as brand keywords or non-brand keywords. Also, rather than using a combination of seed + related keywords (e.g., protein drink review), you’ll gain deeper insights by focusing on seed keywords only (e.g., protein drink). By doing so, you can also discover other related keywords that people search with protein drink —such as review, my experience, etc.
Keyword Set Example: Protein drink
Non-brand keywords (Category) | protein drink, protein beverage, protein shake, protein powder, drinking protein, ready-to-drink protein |
Non-brand keywords (Consumer intent or situation) | plant-based protein, high-protein drink, low-sugar protein shake, diet protein drink,keto protein shake, lactose-free protein drink, meal replacement shake, fitness protein drink |
Brand keywords | Optimum Nutrition, MyProtein, Herbalife, Premier Protein, Vega, Orgain, Muscle Milk, Ensure, Gatorade Protein, Fairlife |
Keyword Input Limits (by Plan)
Plan | Max Keywords |
|---|---|
Trial | Up to 5 |
Basic | Up to 30 |
Standard / Advanced | Up to 100 |
Keyword Input Tips
Action | Description |
|---|---|
Add with commas or Enter | After typing a keyword, press comma ( , ) or Enter to add the next keyword. |
Copy & paste comma-separated values | You can paste a keyword set (like the examples above) separated by commas. Each term will be recognized automatically. |
Copy from a spreadsheet (rows or columns) | Copy a list of keywords from a spreadsheet. When pasted into the input box and pressing Enter, each keyword will be added separately. |
When analyzing specific keywords, you can exclude unwanted words using the Exclude Words feature.
For example, when analyzing RTD (ready to drink),Intent Finder might also show unrelated terms like golf RTD or thermometer RTD.You can simply enter “golf” as an exclude word, and those unrelated results will be removed.