Path Finder provides three comparison modes through the view mode at the top of the screen.
Through search paths, you can identify various problems that consumers try to solve through search, as well as products they compare during their journey. When you want to compare your brand or product’s search path with that of a competitor, use Keyword Comparison. You can view the search paths of two keywords on a single screen to see differences in search flow and intent.
Consumer intent changes over time, and these shifts can be seen through changes in search paths. The Past/Present Comparison feature is especially useful for checking the effectiveness of a marketing campaign or determining whether a newly launched product is becoming recognized by consumers.
Even among users who search for the same keyword, their search intents or the problems they aim to solve through search may differ. The Persona View function helps visualize these diverse intents contained within search paths. The Path/Persona Comparison Mode allows you to view both the search paths and personas in a single window for integrated analysis.
In the Keyword List, you can check which keywords appear in the search paths. You can review them in five main ways:
ALL | View both graphs / See all keywords |
L (left) | View left graph / See left-side keywords |
R (Right) | View right graph / See right-side keywords |
List button: | View keyword list in detail |
Keyword end ● indicator: |
*Even if spacing differs, it is treated as a different keyword. |