Path Finder

Visualize how consumers move from one search to another. Path Finder helps you map search journeys, compare keyword paths, and uncover how intent evolves across brands, topics, or time periods.

Path Finder | Overview

Visualize consumer search journeys to understand how people explore, compare, and decide.

Path Finder | Search

Check customer purchase journeys with Path Finder and see how potential customers recognize and reach your brand.

Path Finder | Path View

Path View allows you to see numerous search paths that consumers take to make purchase decisions.

Path Finder | Persona View

Personas are the foundation of marketing activities, but being based on assumptions means they have limitations. Meet the new, data-driven persona.

Path Finder | Road View

With Road View, you can set the starting and ending points of a search path to explore the customer intent behind the search journey.

Path Finder | Comparison Mode

See how Comparison Mode can help you understand market shifts over time.