ListeningMind Help

Path Finder | Search

Check customer purchase journeys with Path Finder and see how potential customers recognize and reach your brand.

In Path Finder, you can enter only one keyword to view its search path.

1. Mode Selection

Path View

Visualizes the search path that flows around the input keyword.

Persona View

Groups search intents that appear around the queried keyword.

Road View

Designates the starting point and destination of a search, then traces the path between them.

Comparison

  • Path/Persona ComparisonWithin the search paths flowing around a keyword, you can view the intent of the user group that moves through that keyword along with the Persona View.

  • Past/Present ComparisonCompare customer interests from 90 days ago with the current period, focusing on keywords and search paths.

  • Keyword ComparisonShows differences in search flow and search intent.By comparing two keywords, you can more clearly understand brand positioning, competition, and user intent within the search flow.

2. Keyword Path

If you want to set the search keyword as the start or end point of the path, click “Start / End” and then click the magnifying glass icon. If you leave it as the default “All,” you can view the entire search path.

  • After: Input keyword → Following keyword

  • Before: Previous keyword → Input keyword

  • All: Previous keyword → Input keyword → Following keyword

3. Keyword Sorting

Path Finder uses a sophisticated algorithm based on extensive data collected from Google. The detailed calculation method is confidential, but the core criteria for each model are as follows:

Item

Main Criteria

Purpose

Search Volume

Based on monthly average search volume

Useful for identifying traffic potential and general popularity.

Relevance

Based on high correlation with the seed keyword

Useful for improving targeting accuracy and exploring niche markets.

High CPC

Weighted toward keywords with high ad click cost (CPC)

Useful for building strategies focused on commercially valuable keywords.

Low CPC

Weighted toward keywords with low ad click cost (CPC)

Useful for increasing ad cost efficiency and running low-budget campaigns.

4. Zoom (Number of Displayed Paths)

Indicates the number of search journeys that include the selected keyword, sorted according to the chosen criteria. By default, 100 paths are displayed, and up to 1,000 paths can be shown on the screen.